Michele Di Maio

Turning data into stories by the day, podcaster by the night.

About Me

Hi, my name’s Michele and I’m a senior intelligence and insights manager. I have experience in CRM, product marketing and go-to-market.

I’m in love with technology and innovation and for the past 10 years I’ve been speaking about it in a podcast called Digitalia.

Also, I’m very serious about pizza and backpacking around Asia.

Experience

Ermenegildo Zegna

zegna.com

CRM Global Customer Solutions Coordinator

August 2017 - Present

Drive strategic direction and ensure profitability of Customer Care and Customer Insights practices from contact centers policies to insights and surveying.

  • Deep customer insight leveraging both qualitative and quantitative, action-driving data mining (e.g. NPS, Brand Studies)
  • Manage worldwide reporting, budgets, and forecasts throughout the year, taking a proactive and results-oriented approach to lead a multi-year transformation project
  • Closely collaborate with all markets to adapt and/or create initiatives that appeal to the local customer and his specificities as well as manage daily activity as a single, global team
  • Best-in-class service providing procedures, tone of voice, SLA management and service model definition and implementation

Samsung Electronics

samsung.com

Marketing Intelligence Junior Manager

July 2010 - August 2017

With constant monitoring of retailers and competitors activities through data analysis, MI team played a key role to suggest proper counter-actions to Product Marketing Manager and Sales Managers. The role also covered the definition of AV division online marketing strategy and business models for strategic partnerships (e.g. Netflix, Sky, Chili)

  • Planning, forecasting, ROI analysis and monitoring of key sellout promotions
  • Coordination of the roll-out process of promotions with internal and external entities (e.g. OTT, major film studios, hardware suppliers)
  • Development of the yearly business plan with focus on product and content strategy
  • Market analysis and insights generation to determine pricing strategy, goods import and increase market penetration
  • Define online marketing strategy managing Samsung e-commerce site, e-retailers e-commerce sites and pure player’s e-commerce sites
  • CRM communication plans for keeping customers updated on products and activities through DEM and push notification
  • Manage social network communication for on Samsung SNS developing social campaigns and analysing results

Home Decor Italy

hdhc.com/

Marketing Assistant (internship)

April 2009 – December 2009

  • Sales analysis for the italian market, reporting, relationship with local agencies, in-store visual merchandising, diy channel

Education

Università Bocconi

Master of Science

2007 - 2010

Marketing Management

Indian Institute of Management, Kozhikode

Exchange Student in the Post Graduate Program

2008

Marketing Management

Università Bocconi

Undergraduate Program

2004 - 2007

Economia delle Nuove Tecnologie e Mercati Internazionali

A Little More About Me

Some skills that I acquired during my working experience:

  • Excel ninja
  • Power Query & Power Pivot
  • Adobe Campaign
  • Oracle Datawarehouse
  • Sas
  • SQL

And other things that I enjoy doing in my spare time:

  • Reading non-fiction and sci-fi
  • Coding (mostly Python)
  • Travelling
  • Cooking